Sabre Corporation has announced its partnership with Capillary Technologies, a provider of AI-based loyalty management and customer data solutions. As part of the agreement, Sabre has integrated the Capillary Loyalty Management solution into its platforms for airlines and hoteliers, providing advanced loyalty management capabilities.
“Traveler needs are evolving rapidly as we move through this post-pandemic world. And it is essential that loyalty management solutions are at the forefront of this travel evolution to enable airlines and hotels to attract, retain, and delight their travelers through real-time advanced analytics and recommendations. We’re incredibly excited to combine our own expertise with Sabre’s so together we can bring Sabre customers, and the wider travel industry the customizable, integrated, cloud-based loyalty management solution they need for success in today’s dynamic travel landscape,” according to Joe Doran, Senior Vice President, Capillary Technologies.
Through the Sabre and Capillary agreement, businesses can access valuable insights into customer loyalty data, end-to-end loyalty management opportunities, and enhanced customer experiences. The Capillary hospitality platform will be integrated with Sabre Hospitality SynXis applications, while Capillary’s loyalty management solution can be integrated with SabreSonic, Customer Insights, Payment, and Dynamic Rewards products for airlines. Capillary’s solution utilizes AI to interpret comprehensive data sets, providing real-time insights into customer preferences to enhance personalized interactions across all traveler touchpoints. Capillary Technologies has been recognized as a Leader in The Forrester Wave TM: Loyalty Technology Solutions, Q1 2023 report, with its Loyalty+ earning 5/5 for 13 of the 28 criteria evaluated by Forrester.
“I’m delighted that through this alliance we can provide our airline partners with a novel approach to loyalty management that can be seamlessly integrated with their existing technology so they can rapidly respond to market conditions. Our joint loyalty management solution will enable airlines to stay connected with their flyers, understand their preferences, reward their loyalty and improve customer engagement through AI-driven recommendations that create incremental value for our customers and their frequent travelers,” said Corrie DeCamp, Senior Vice President, Product Management, Sabre.
With offices around the world, including a presence across the United States, India, the Middle East, and Asia, Capillary Technologies brings a global understanding and focus to loyalty management.
“I’m thrilled that we are further enhancing our hospitality offering through Capillary. It’s vital that hoteliers can understand ever-evolving guest preferences and expectations to create differentiated experiences and keep their guests delighted at every travel touchpoint,” said Frank Trampert, Senior Vice President, Global Managing Director of Community Sales for Sabre Hospitality.